Why Your E-commerce Website Requires Augmented Reality to Increase Sales and Improve the Customer Experience
Are you seeking to improve your website's user experience and boost your sales? Augmented reality (AR) may provide the answer you seek. Indeed, more and more e-commerce businesses are employing augmented reality to provide a unique consumer experience and increase sales. Here are some reasons to consider incorporating augmented reality into your website: Augmented reality improves the customer experience by enabling customers to visualize products more clearly and virtually test them on prior to making a purchase. This decreases the number of product returns and increases consumer satisfaction. Customers are 11 times more likely to purchase a product if they can view it in 3D, and they are also more likely to share their purchase experiences with others, according to a study by Retail Perceptions. Augmented reality can boost sales because it enables customers to better comprehend and visualize products from all aspects. This can assist consumers in making quicker purchase decisions and increase conversion rates on e-commerce websites. A Shopify study revealed that products with an augmented reality experience have a conversion rate that is two to three times higher than those without an AR experience. In e-commerce, augmented reality is on the rise: Increasing numbers of e-commerce businesses are adopting AR to enhance the consumer experience. Gartner predicts that by 2022, more than 70 percent of businesses will use augmented reality to enhance the consumer experience and increase sales. Amazon, Ikea, and Sephora are already using augmented reality to enhance the consumer experience and boost sales. Augmented reality can help businesses distinguish themselves from the competition by providing a unique and innovative client experience. Customers are more likely to recall a company that provided them with an augmented reality experience, which can lead to future sales. AR is a growing e-commerce technology that offers numerous benefits to organizations. It facilitates an enhanced consumer experience, increased sales, and competitive differentiation. To enhance the consumer experience and boost conversion rates, e-commerce businesses should consider incorporating augmented reality into their websites. Contact us immediately to discuss how augmented reality can assist your business in achieving its sales and consumer experience objectives.